![]() In the absence of paid social ads, a brand might normally turn to sponsorships and influencer marketing but those opportunities are slim to none on BeReal. ![]() In line with its commitment to barring filters, edits and influencer culture, BeReal doesn’t have advertising. “We see a massive opportunity to highlight our brand’s transparency in fun ways for our fans on BeReal,” says Tressie Lieberman, the company’s vice-president of digital marketing and off-premise. It’s seen a 315% leap in downloads since the start of 2022, per recent data from trendwatching site Social Media Today. ![]() Now the platform has over 2.9 million daily active users. The initiative helped to increase downloads significantly, primarily among gen Zers and college students. Following a $30m capital funding round led by Andreessen Horowitz and Accel last year, the company invested in a paid ambassador program focused on building awareness on college campuses. Originally launched in 2020 by GoPro alum Alexis Barreyat, the app didn’t gain much traction globally until earlier this year.
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